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Norm Strohbeen started in the tire business at the age of 14 working for his father, who at the time owned Noble's Tire Service in New Richmond, WI. In 1953 Norm started working out of his garage, repairing used tires and selling them to service stations from Little Canada to Luck, WI.

In 1971, Norm and his sons opened a three-bay shop just 1/2 block from Norm's home. In 1979, Norm's daughter, Joy, started working as office help and tire sales. Now with two of Norm's grandchildren working in the business, there have been four generations of Strohbeens in the tire business.

 

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Norm's Favorites
Avid TRZ
Geolandar H/T-S
Insignia SE200 Tire
Transforce HT with Uni-T
Transforce AT
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Featured Performance Tires
Proxes 4™
ECSTA ASX KU21
Eagle F1 Asymmetric
NT555
Avid TRZ
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Featured SUV Tires
Vatiiva A/T
Vatiiva H/T
Open Country® H/T
Dueler A/T REVO with UNI-T Tire
Destination LE with UNI-T
Featured Light Truck Tires
Vatiiva A/T
Vatiiva H/T
Geolandar H/T-S
Open Country® H/T
Transforce HT with Uni-T
Hours of Operation
M-T 7:30 a.m. 6:00 p.m.
Fri 7:30 a.m. 5:00 p.m.
Sat 8:00 a.m. Noon
Norm's Favorites
Factory Promotions
Hours of Operation
M-T 7:30 a.m. 6:00 p.m.
Fri 7:30 a.m. 5:00 p.m.
Sat 8:00 a.m. Noon